Tafiya means journey is Hausa.
The autumn and winter collection was created in deference to the rigid fashion schedule that asks designers to produce collections on a timely basis. Mai Gidah took the time needed for crafting a collection that reflects the inspiration and references. It can read more like an open question touching on all the subjects that played out on a global scale in the past 12 months.
The collection is based on these experiences and feelings:
society being squeezed by rules and circumstance
racial and sexual inequality outsiders and their place in the system experiencing the daily aggressions of racism insecurity and the feebleness of a daily routine a place of belonging.
when a house is not a home
Gian Lorenzo Bernini
The amalgamation of these distinct subjects results in generous coats with the signature sleeves, ingenious closure systems and a rich colourpalette referring to the paintings of the Barok.
The anchors have been worked into closures used across the coats, trousers and hoodies. The an-
chor, although a maritime symbol, in this case it represents the mother figure in the family.