Mai-Gidah is the Amsterdam-based brand by Ali Abdul-Rahim.

After graduating from the Academy of Fine Arts in Sint-Niklaas, Belgium, Ali launched Mai Gidah. Using all gained knowledge from the famed Belgian Fashion education as a start, but using his own vision to create stronger collections season after season, developing a multilayered signature style.

The knowledge and techniques gained while studying in Belgium are complimented and improved upon by a blend of Ali’s own experiences and emotions. The memories he has carried with him since childhood have been a huge source of inspiration. From Ali’s youth in Accra, Ghana, where his sister owned a small sewing-atelier, the study in Belgium and his experience in a theatre- costume atelier are all still reflected within the brand. With it’s dramatic cuts, playful textures and lighthearted colours Mai-Gidah reveals it’s unique identity within every collection.

The brand is a modern take on the personal experiences of Ali. Each collection reflects some stage of his personal path through life and creates an equilibrium between contemporary and classic designs.

Although some garments appear simple, the patterns are very technical and well thought- out to give every item a particular cut. This is done through innovative and experimental patterns that are developed for each individual piece.

Therefore, recurring themes within the collections are: bold cuts, juxtaposed with special fabrics and elegant details that provide memorable refinements.

All of these elements are at the heart of Mai- Gidah: a label dedicated to create innovation through emotional research, experienced craftsmanship and experiments that reflect the memories of a never forgotten past.